| By Jeff Wuorio
A grocery store two blocks away, a transportation network that promotes foot
power over auto traffic, and an office building that boosts productivity may
seem positive, if unrelated, aspects of daily life.
But, taken in concert with a host of other factors, these and other elements
are slowly transforming what it means to live and work within the confines of
the city.
Known as “new urbanism,” the movement has catalyzed architects, urban
planners and others throughout the country to gradually reinvent neighborhoods
within cities of all sizes. Although broad in scope—new urbanism is affecting
suburban and undeveloped areas as well—it’s proving a powerful tool to make
urban areas more livable in a variety of ways.
“We are coming to realize that we don’t have unlimited resources,” says Don
Rudy, a senior project manager at Jones Lang LaSalle, a real estate services
concern. “We also are finding that, through careful planning and construction,
we are building solid buildings and communities that can mature.”
Green and Growing
New urbanism can be seen as an antidote to sprawl—the endless suburbs, strip
malls and other byproducts of the exodus from inner-city areas that took place
in the 1950s, ’60s and beyond. A basic principle of new urbanism is careful
integration of elements—commercial, residential and transportational, among
others—that foster closely interwoven communities designed to appeal on both
aesthetic and practical levels.
In one respect, that means a particular emphasis on environmentally sensitive
construction. To that end, the U.S. Green Building Council, a coalition that
promotes environmentally sound building practices, devised the LEED standard
(Leadership in Energy and Environmental Design). LEED is a voluntary national
set of guidelines to help develop buildings that are designed to last and
perform far better than their conventional counterparts.
That, in turn, has produced office and living facilities that, among other
pluses, are built with more reusable materials and are visually appealing. But
advantages go beyond the aesthetic. For example, green buildings are exceedingly
cost-effective in the use of utilities such as water and electricity. A recent
study in California showed that an upfront investment of 2 percent in green
building design returned an average life-cycle savings of 20 percent of total
construction costs—10 times the initial expense.
Green design has other upsides. With an emphasis on pleasant, supportive
indoor environments—emphasizing good air quality and natural light—studies have
shown that green office buildings bolster productivity.
“There’s a direct impact on the people who are living and working in these
buildings—there’s a definite increase in productivity,” Rudy says. “It just
makes good sense on an economic as well as a human scale.”
Everything Old Is New Again
But construction criteria are only one aspect driving new urbanism in
metropolitan areas. Logistics play an equally critical role. Rather than
starting from square one on completely undeveloped land, many inner-city
projects involve renovating existing structures or rebuilding on land formerly
used for something else. An equally important consideration is planned space
around buildings. Consistent emphasis is placed on the promotion of foot
traffic, easy access to mass transportation and, ultimately, a community that
works and plays largely within itself by encouraging nearby ancillary
development.
“Green building really encourages the reuse of existing buildings,” notes
Charlie Popeck, a 1999 MBA graduate of University of Phoenix and president of
Green Ideas, a Mesa, Ariz.–based environmental building consulting concern.
“It’s also about a sense of integration with other elements, such as being able
to walk to shopping, restaurants and entertainment.” Examples of new urbanism
are cropping up in a variety of areas:
- Glenwood Park, a mixed-use project located two miles from downtown
Atlanta, will feature residential, retail, office and recreational space
within a 28-acre site.
- In Denver, which is considered by many to be at the forefront of new
urbanism, a project is ongoing to transform the site of the defunct Stapleton
Airport into a multi-billion-dollar residential and retail neighborhood.
- Cities such as Hartford, Conn., and Providence, R.I., also are winning
praise for urban redevelopment projects integrating work, residential and
recreational components.
The Time Has Come
The timing of the upswing in new urbanism projects is both cyclic and
circumstantial. On the one hand, given the nature of urban boom and eventual
decay, new urbanism authorities say the timing was right for a fresh approach to
revitalizing urban areas. But equally influential is the growing financial sense
of working with environmentally friendly materials and concepts.
“We’ve reached the tipping point where building materials are less expensive
than they used to be,” Rudy says. “It’s simply more economically viable and
mainstream.”
Although overall activity is on the rise (there are now more than 1,000 LEED-certified
buildings) some caution against how quickly new urbanism may transform the
fabric of urban life.
“We’re talking about changing cities a little bit at a time,” says Greg
Crawford, a partner at BBG-BBGM, a New York architectural and interior design
firm. “It’s incremental. Gradually building back the residential base takes a
very long time and it doesn’t really change the entire city.”
But the prospect of a long haul doesn’t dampen the enthusiasm with which new
urbanism proponents see the long-term implications of ongoing changes in the
life of American cities—change that is aesthetically appealing, enriching and
entirely pragmatic.
“This is no fad,” Rudy concludes. “I have great expectations about what will
happen over the next 10 years because this is such a fundamentally good thing.”
The Right Fit
To find a city in much the same way that online dating services find your
soul mate, take a look at FindYourSpot.com. There, a comprehensive, interactive
quiz lets you identify elements that matter to you, including weather, culture,
outdoor activities, religion, medical care and more. The program then presents
you with 24 suggested locations, along with thorough reports explaining a city’s
appeal. FindYourSpot.com is as entertaining as it is useful. As you proceed
through the quiz, the program highlights cities that match your criteria as you
add details. The quiz also has an edge of humor to its proceedings—for example,
in asking whether a major airport is important, one potential response is “No—I
fly about as often as a penguin.” Basic services are free. Premium
offerings—which include information on jobs and homes for sale—cost $8.95 for a
year.
Live With It
With so many factors to consider—personal preferences, professional
opportunities, geographical and environmental factors—finding a city the
livability of which matches your needs may seem like an endless quest. But one
Web site may reduce the necessary legwork.
America’s Most Livable Communities (mostlivable.org) offers a breakdown of a
number of cities that are leaders in creative approaches to building attractive
and functional urban areas. A project of Partners for Livable Communities, the
site suggests large, mid-size and small cities as well as regions that are in
the forefront of progressive planning.
Among the recommendations:
large city: Kansas City, Mo. “A Midwestern metropolis with immense
diversity. Spread out over 320 square miles, it boasts many distinct
neighborhoods.”
mid-size city: Jackson, Miss. “Early each fall, scores of
neighborhoods all over Jackson plan for National Night Out— a time to join
together with police and city leaders for fellowship and to make a statement
that crime won’t be tolerated in this neighborhood and this city.”
small city: Salem, Mass. “The newly transformed downtown boasts an
impressive roster of diverse businesses both large and small, and the city’s
vibrancy extends to its varied cultural, dining, shopping and recreational
offerings.”
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